Institute of Marketing Communications India®

Brand new Campaign of Phone pe-“Karte Ja Badhte Ja”


The “New Normal” post pandemic is the key component Phonepe has depicted in it’s very new campaign of resilient spirit of Indian people. The motivating campaign illustrates how people are functioning “new normal” as now the country is in its opening phase after the prolonged Lockdown.

Showcasing stories of unhindered progress of users and merchants with Phonepe, with the drastic Covid affect. By providing safe & contactless safe payment methods, Phonepe progressively adapted new technology advancement with the new circumstances.

The campaign showcased an ad of 1 minute 50 seconds. It implies over 20 Crore users and over 1 Crore merchants are benefitting from Phonepe.

“During these unprecedented times, Indians from small villages to large metros are striving to get back to normalcy and progress in their lives. We see our platform as a trusted partner to those billion-plus aspirations. Our latest brand campaign is a tribute to the indomitable spirit of the people of India and reflects everyday stories of progress with PhonePe have varied offerings.”- Sameer Nigam, Founder and CEO, PhonePe, said,


Telephone: +91 9650304949.

IMCI Newsletter

Newsletter Archive- view