Institute of Marketing Communications India®

Shyam Steel launches Sonu Sood as its new brand ambassador for its digital campaign.

Shyam Steel, one of the foremost producers and manufacturers of primary TMT Bars, unveiled its new digital campaign featuring Sonu Sood. The new film boosts Shyam Steel's "Maksad Toh India Ko Banana Hai" campaign. The campaign supports the brand philosophy, reiterating that Shyam Steel will help people achieve their dream as steel is just an offering, but building the nation is the main objective.

Actor Sonu Sood is the main protagonist "architect" of the digital film. It showcases a journey of an Indian household where people across different ages, tastes, castes, cultures, ethnicities, and aspirations dream of staying together in the house as one big and successful family.

Shyam Steel's annual turnover of Rs 4,500 crores is now in a steady growth mode. Virat Kohli and Anushka Sharma are already associated with the company as the face of the brand. Additionally, Sonu Sood shall act as its Build India Brand Ambassador. The recently launched "Shyam Steel Apna Ghar app" intends to help consumers to purchase TMT bars without fuss, thereby boosting the sales of their dealer distributor network.


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