Hindustan Unilever Limited (HUL) has officially launched Nexxus New York Salon Hair Science in India, unveiling its premium PROMEND haircare range at an elegant event in Mumbai. This launch marks HUL's entry into the luxury beauty sector, offering a blend of salon-quality science with a refined sensory experience for Indian consumers.
The highlight of the evening was the introduction of the Nexxus PROMEND Resurrection Hair Oil-in-Serum, accompanied by a stunning 18k gold replica of the brand’s iconic bottle, symbolizing the seamless blend of science and luxury. The event featured interactive zones demonstrating hair cuticle repair and protein preservation, highlighting the brand’s "80% protein bleed reduction" with its advanced Trillion Protein Transfusion technology.
Actor Sobhita Dhulipala was named as the brand’s Indian Ambassador, representing Nexxus’ modern, empowered image. This launch positions HUL to redefine the premium haircare market in India with Nexxus’ scientifically-driven, luxurious solutions.
19-04-2025
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