WATConsult, one of the top digital marketing agencies in India, has started off the year by creating a solid digital presence for regional languages.
Their latest addition to the agency, Bharat by WATConsult has been launched as a one-stop digital marketing agency for multi-lingual needs. This will encourage a deeper dive into the diversity of the Indian audience and establishing their online presence.
HeeruDingra, CEO, WATConsult shares her views, “India has always been known for its diversity. It has hundreds of major languages and many times more dialects. It only stands to reason that this linguistically diverse population, which is coming online in spades, gets a digital space that reflects this diversity. With people from the tier II & III cities gradually making up a major part of the online audience, a vernacular approach isn’t just an add-on anymore, but rather a necessity. Our vision is to empower every brand to make a meaningful connection with digital India in the language that’s best to connect in.”
Creating some of the award-winning campaigns for top brands like SBI Life Insu/rance, Saffola, Panasonic, Snapdeal, etc.WATConsult has established a strong online presence in India over the last 14 years. They are a hybrid agency from the house of dentsu international, one of the world’s finest media, communications, and digital agency.
Bharat by WATConsult is all set to cater to the digital audience in various Indian languages by providing services like creative digital content solutions, social media management, online reputation and response management, technology solutions for localization, SEO, and websites. It will also offer e-commerce and media planning & buying solutions.
This has opened doors for more awareness and integration of Indian local languages to be used in the online space and penetrating into Tier-II and Tier-III cities in India which are yet to have a strong digital presence when comes to their local brands, communication to their target audience who predominantly understand languages other than English or Hindi.
The use of diverse languages in online communication by brands will help them reach a wider audience, develop more emotional connect with them, and also giving a strong competitive advantage in the digital marketing space.
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