Parle Products, one of India’s top biscuit and confectionery brands, has introduced a quirky new TVC for Parle Marie, aiming to set it apart in the crowded Marie biscuit space. The ad takes a humorous approach to emphasize the importance of calling it by its full name—Parle Marie—establishing it as the go-to tea-time treat.
With classics like Parle-G, Krack Jack, and Hide & Seek in its lineup, Parle is now focused on strengthening its hold in the Marie segment. Known for its crisp, light texture, Parle Marie is a perfect tea companion.
The campaign features everyday moments where simply asking for “Marie” causes amusing mix-ups—delivering a clever message: when you want Marie, ask for Parle Marie. It’s memorable, relatable, and appeals across generations.
Already a household favorite, this campaign reinforces Parle Marie’s identity, helping it stand out from generic alternatives. Built on Parle’s trusted legacy, the campaign reminds us that names matter—and in the world of biscuits, Parle Marie is the name to remember.
25-04-2025
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