Institute of Marketing Communications India®

Myntra Reaches New Heights with Enthralling CGI Campaign for Sneaker Club

Myntra, a key player in India's e-commerce scene, introduces a captivating CGI activation to showcase its premium sneaker lines from the Myntra Sneaker Club catalogue. The 'Sneaker for Every Scene' campaign highlights the versatility of sneakers and the extensive offerings available, including limited editions. Using CGI imagery, oversized sneakers sail into Mumbai's skyline via the iconic Worli Sea Link, symbolizing their presence in every setting. This strategic choice of location enhances the campaign's memorability. Expected to reach 50 million viewers, the campaign emphasizes Myntra's commitment to the sneaker community, offering over 10,000 premium styles from 20+ leading brands like Nike, Adidas, and PUMA. Exclusive collaborations with industry giants like Nike's Big 3 Launches and Puma's Colourblocked Shoes add to the allure. Footwear is a rapidly growing category on Myntra, with over 150,000 styles from 700+ brands for men, women, and kids.


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