Institute of Marketing Communications India®

Rocket Boys, the latest series on SonyLIV creates a nostalgic print advertisement

Rocket Boys, a web series that recently started streaming on SonyLIV has garnered the attention of newspaper readers. They recreated the jacket of the front page of Times of India with an interesting visual from the archives of 1963. This front-page resembled an old newspaper page from November 22, 1963, unlike the front pages of today.

This drama series by debutant director Abhay Pannu shows the scientific development in India by two of the renowned physicists of the time. It stars Jim Sarbh and Ishwak Singh as Dr. Homi Bhabha and Dr. Vikram Sarabhai respectively.

Rocket Boys is an eight-episode series and showcases the history from the 40’s, 50’s and 60’s marching towards building the new India through hopes, dreams and scientific developments.

The print ad creates a sense of nostalgia as one opens the newspaper and brings forth our sense of pride seeing the works of these exemplary scientists. It also replicates the exact vintage newspaper in terms of the fonts used, the cost of the newspaper and the kinds of ads displayed on it.

Aman Srivastava, Sr. VP- head of marketing, SonyLIV said about this campaign, “I always believe in less-is-more; but then when you have such illustrious individuals about whom it can never be said enough, we had to make sure that we make it compelling enough for the reader to make that effort. The #RocketBoys made history while building our future; we took a piece of history to embellish our present.”


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