Institute of Marketing Communications India®

Joy Personal Care Reports Collaboration with Gujarat Giants WPL team

Joy Personal Care has collaborated with Gujarat Giants as an associate sponsor for the Women Premier League's second season. Their collaboration will see Joy's branding featured on the team's official jersey, spectator seats, and screens.

Joy has also released a rap music video featuring athletes like Mithali Raj and Harleen Deol, highlighting their commitment to social causes. Their "#JustEmpowerOne" campaign aims to empower acid attack survivors.

In a move towards inclusivity, Joy appointed a transgender individual as a brand ambassador, emphasizing that skincare transcends gender and societal norms. This partnership challenges conventional beauty standards.

By supporting Gujarat Giants, Joy promotes the idea that beauty and sports can coexist, breaking stereotypes. They aim to empower women to participate in sports freely, fostering inclusivity and diversity.

This collaboration reflects Joy's commitment to challenging norms, promoting inclusivity, and empowering individuals to pursue their passions without limitations.


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