Institute of Marketing Communications India®

Cadbury Fuse Fit, a new snacking bar category launched by Mondelez India

The makers of the famous Cadbury Dairy Milk, Mondelez India have decided to launch a new category of healthy snacking bars. Cadbury Fuse Fit, the snacking bar will be available in two variants one with almond and peanuts and the other with nuts and cranberries.

This new product will be a good snacking alternative for health-conscious consumers. In these bars, peanuts and almonds will constitute 50% of the bar and this will fulfill 10 % of the daily protein requirement of individuals. Cadbury Fuse Fit will have first of its kind transparent packaging and will be priced at Rs. 50 for a 40 grams pack.

“Consumers are now increasingly looking for on-the-go snacks that could be for mid-morning hunger, mental stimulation or even to break fatigue, as they spend the most time at home. With that, they are also making discerning snacking choices that deliver both – goodness & taste – a pandemic-infused change that is here to stay. As a snacking leader that has defined eat experiences in the country, striking the right chord with the ever-evolving consumer palate, we truly believe that there exists an untapped potential for the category that we are well poised to fulfill. By extending our play into this niche segment, with Cadbury Fuse Fit, we are set to yet again bring alive our vision to empower our consumers with more choice and solidify brand love for our products.” said Anil Viswanathan, senior director – marketing, Mondelez India.


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