Institute of Marketing Communications India®

Leo Burnett India Adds Car Dekho.Com To Its Client Roster


A new campaign titled "Chalaoapni" has been unveiled by the agency for the auto site Car The website provides a common platform for hassle free buying and selling of cars and also insurance and finance approvals.

The campaign focuses on the concept of "sunosabki fir chalaoapni" which means that in India as there are a number of influences and opinions of family and friends to affect the decision of the car buyer which leads to loosing focus from the personal need.

The agency has launched five short films which present different phases of life which may accelerate the need of buying a car and also how the people around burden the car buyer with their opinions. Car aims to educate the consumers to not get influenced and make a choice after getting an in depth knowledge of the model and aligning it with their need.

CarDekho's and Leo Burnett's synergy is definitely going to give a value adding and educative experience to its car Buyers and Sellers.


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