Candere by Kalyan Jewellers has launched a new campaign called #NayiShuruaatHeereKeSaath. The campaign focuses on addressing the hesitation around the resale value of diamond jewellery by offering 100% lifetime exchange value. The 25-second campaign film aims to motivate customers to make diamond purchases by highlighting the benefits of the exchange offers, which can be availed at any time. The campaign targets Akshaya Tritiya, an auspicious day marked with gold purchases. It encourages customers to celebrate new beginnings with diamonds and avail themselves of the maximum benefits on future product exchanges. The campaign offers an extra edge to the company's diamond category by providing customers with a wide collection and 100% future valuation of purchased items.
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