Institute of Marketing Communications India®

A Unique Style of Zomato's 16th Birthday Celebrations

Zomato, India’s top food delivery platform, celebrated its 16th anniversary uniquely by placing a full-page ad in the Times of India. The ad features CEO Deepinder Goyal and key executives, thanking customers for their support in a heartfelt Hindi message, “16th janamdin par aap sabhi ko apna pyar barsane ke liye koti koti dhanyawad (a big thanks for your love on our 16th birthday).”

To involve customers in the celebration, Zomato offered a special six-month Zomato Gold membership for Rs 30. This membership includes perks like free delivery, up to 30% off at partner restaurants, enhancing dining experiences.

Zomato has transformed India’s food delivery scene, connecting millions with their favorite eateries. Through innovation and top-notch service, it’s become a trusted name nationwide, making dining convenient and enjoyable for food enthusiasts.


12-07-2024


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