Institute of Marketing Communications India®

KFC India launches latest brand campaign for its value burgers starring Anil Kapoor

KFC is all set to bring its new range of value burgers for its Indian consumers.

The new advertising campaign has been conceptualized by the top agency Ogilvy and Mather and it features Anil Kapoor along with KFC’s iconic Chef Colonel Sanders.

On the launch of this campaign, Moksh Chopra, Chief Marketing Officer, KFC India, said, “With the new range of Value Burgers, we are striving to get our consumers closer to the real & authentic taste of burgers. And with a value proposition starting at just INR 69, these burgers are for anyone & everyone who's craving a quick burger bite. KFC is known for its legendary burgers. Just like the legendary acting prowess of Anil Kapoor - who is known across the country for his portrayal of some memorable characters and blockbuster films, making him a great choice for launching the Value Burgers’ campaign. So, don't miss a KFC exclusive on how
Anil Kapoor gets his burger illusions shattered, only to be restored with the new range of Value Burgers.”

The value burgers have been positioned to be pocket-friendly for anyone wanting to grab a quick burger. The blockbuster film in the campaign talks about some of the burger beliefs and sharing of some “burgering” lessons by Colonel Sanders along with Anil Kapoor.

The campaign film will be available across all digital platforms of KFC India. This has been specially created to introduce the value burgers of a tikki inside of a burger instead of having a usual patty. Anil Kapoor puts forth a jhakaas dialogue about the tikki burger saying “Agar yeh bun-tikki, burger hai, toh main Sonam Kapoor hoon, moochon ke saath!”

Bringing in a regional connect with the Indian audience, KFC has also created another version of this campaign for value burgers featuring actor Prakash Raj along with Colonel Sanders.


Posted by Placement Manager IMCI


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