Institute of Marketing Communications India®

#DettolSalutes campaign launched to pay tribute to the COVID-19 warriors

One of the topmost companies in the consumer goods category, Reckitt has launched its latest campaign #DettolSalutes for its famous personal hygiene brand, Dettol.

In this campaign, the Dettol logo has been removed from the packs and the images of 100 COVID-19 warriors have been placed, along with their story. These stories have been curated from across the country and shared on social media along with virtual packs.

From the third week of June, these packs of Dettol handwash will be sold in India. These will be available in the online stores as well as 5,00,000 physical shops countrywide. A special website has also been created for the same. This is meant to share the stories and honour the people who have done exceptional work to save the lives of people in the pandemic.

Dilen Gandhi, regional marketing director, South Asia – health and nutrition, Reckitt, said, “True to Dettol’s legacy of being a protector, #DettolSalutes is our way of paying tribute to the many other protectors in the country. We believe these stories when shared, give a sense of much- needed optimism among those seeing them. Therefore, as a brand, we have for the first time in Dettol’s history, given up our logo to share their actions. As the packs carry these stories, we believe they will also carry a message of hope across our country.”


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