Institute of Marketing Communications India®

Wagh Bakri Comes up with New Campaign

New television advertising has been released by the tea company Wagh Bakri. The most recent TVC comes after the brand previously released a three-ad campaign called "PyaarWaliChai" in partnership with the creative studio tiqui-taka, based in Mumbai.

Commenting on the campaign, Parag Desai, Executive Director, Wagh Bakri Tea Group, said, “Tea is a daily ritual for us, and we at Wagh Bakri value the human connection that it fosters every morning. For us in India, everything else is replaceable except tea. As India’s favourite tea brand, we intend to leverage our 130-year brand history, which consumers already know and love, through emotional, meaningful, and insightful television commercials. Moreover, we further intend to increase our visibility on major national, international, and regional television networks, as well as on other digital platforms.”

In order to improve marketing outcomes, Wagh Bakri has cast well-known performers from the Hindi cinema industry, including Divya Dutta, DarsheelSafary, Suchitra Krishnamoorthi, and Anand Tiwari. Jigar Fernandes has also directed these advertisements with his own production business, Third Floor Films.


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