Institute of Marketing Communications India®

Mallcom India collaborates with Chacha Chaudhary to advocate safety in National Campaign

Mallcom India Limited, an ISO-certified star trading house and the nation's leading PPE brand spanning over 55 countries, introduces an inventive mixed reality campaign featuring the iconic Indian comic character, Chacha Chaudhary, during National Safety Week, from March 4th to 10th.

With a 40-year legacy in safety solutions, Mallcom India aims to utilize Chacha Chaudhary's popularity to raise awareness about safety in factories and daily life. This initiative blends entertainment with education, employing advanced technology to animate the character within safety contexts.

Mallcom, known for promoting workplace safety, leverages Chacha Chaudhary's wit and Saboo's strength to communicate effectively with factory workers. Targeting a wide audience, the campaign uses both Hindi and English to reach diverse demographics across India.

This campaign merges nostalgic folklore with modern technology to deliver vital safety messages through Chacha Chaudhary's relatable persona, reinforcing Mallcom's commitment to safety advocacy.


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