Institute of Marketing Communications India®

Sleepwell comes up with a Wedding Campaign.

Sleepwell, a leading Indian brand of mattresses, pillows and home comfort products, enjoys a nationwide presence with a strong distribution network of over 5000+ exclusive brand outlets and 3000+ multi-brand outlets. The brand, launched in 1994, stays up-to-date on consumer behavioural patterns, including their sleep. Sleepwell is continuously innovating to keep up with the consumers' evolving needs.

Sleepwell has launched a multimedia campaign for this wedding season, "Gift well with Sleepwell".

The campaign intends to introduce people to the idea of gifting a Sleepwell mattress this marriage season and own the space of wedding gifting. It highlights the essence of a comfortable and cosy mattress after all the exhausting wedding ceremonies and rituals. The wedding, being the start of a new relationship, is the aptest time to gift a mattress to the couple.  

This multimedia campaign, across TV, Radio, Out-of-Home, digital, print and retail activations, is one of the biggest from the Sleepwell brand, with over 50 TV channels covering Hindi-speaking and regional markets.


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