Institute of Marketing Communications India®

IBA Women's World Boxing appoints Mahindra Automotive as its Title Sponsor.

The Boxing Federation of India (BFI) appointed Mahindra & Mahindra Ltd, India's leading SUV manufacturer, as the Title Sponsor for the Championships. Also, legendary MC Mary Kom and actor Farhan Akhtar were declared the brand ambassadors of the Mahindra IBA Women's World Championships 2023, planned from 15 to 26 March 2023, at the Indira Gandhi Sports Complex, New Delhi.

India will host the championship for the third time in history.

The association aligns with Mahindra Group's initiatives to empower women in sports. Mahindra's XUV300 TGDi and All-New Thar would be the official SUVs for the event. This partnership offers Mahindra a unique prospect to showcase its commitment to innovation, excellence, and performance, aligning with women's boxing values. Mahindra will also host exciting contests for customers to enjoy the championship and cherish unforgettable memories.

Mary Kom is the London Olympics' bronze medallist and the most decorated boxer in Women's World Championships' history. She has won the title six times, along with a silver and bronze.

A biopic portraying Mary Kom's journey in 2014 placed boxing on the big screen and encouraged country women to take up boxing. On the other hand, Farhan Akhtar—a dynamic sports lover, is also admired for his lead roles in Bhaag Milkha Bhaag and Toofaan (portrayed as a boxer).


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