Now the evaluation criteria to select the network will be Unilever's '3Vs'
- value standards
and also some additional standards will be applicable to keep a check on traffic quality, ad experience, online brand safety, ad formatting and data access. They are going to keep this protocol for all the future online advertising. Also they want to keep a check that their ads are being viewed by rewal people and not robots.
Unilever wants to establish a trusted network framework which includes responsible infrastructure, responsible content and responsible platforms. In addition Unilever has also warned the social media network 12 months back to deal with the problem of toxic content and fake news or else it will pull the investment if they don't overhaul their behaviour.