Institute of Marketing Communications India®

Advertising on LinkedIn gets easier for Marketers now-with the launch of LinkedIn Marketing Labs

LinkedIn has recently come up with its brand new education platform- LinkedIn Marketing Labs, making the lives of marketers simplified.


This will enable LinkedIn members to take up on-demand courses of their choice to learn the basics of advertising their brand on LinkedIn. These simplified courses will help people to run better and more effective ad campaigns on the platform.


Officials of LinkedIn have stated,

“With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the LinkedIn marketing tools available to reach and engage with professionals. If you want to learn more about strategies to drive business where the business is done, LinkedIn Marketing Labs is the place for you."


As of now, the courses available on LinkedIn Marketing Labs are as follows:

  • Using LinkedIn’s Ad Targeting
  • Reporting and Analytics for LinkedIn Ads
  • Building a Full-Funnel Content Marketing Strategy on LinkedIn
  • Using LinkedIn for Brand Awareness
  • Using LinkedIn for Lead Generation


These are 45-minute courses taught by the LinkedIn trainers and these will give a first-hand idea of how to go about running Ad campaigns on LinkedIn from the beginner stage to intermediate. In the coming times, more courses will be added for people to simplify the platform’s advertising options.


Even for those marketing professionals who are currently running advertising campaigns on LinkedIn, the new platform will give detailed tips which they can apply while strategizing the ads.


This is a good initiative to bring more awareness to people about how they can leverage the professional networking platform for commercial through paid advertising on LinkedIn. The in-house professionals at LinkedIn will share the best practices and make it easier for people who are even new to the platform to make the most of LinkedIn.


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