Lotte India, a leading confectionery brand, has launched a major Rural Van Campaign under its 'Love & Lotte' initiative. Targeting tier 3 and tier 4 markets in Bihar, Odisha, Uttar Pradesh, and Madhya Pradesh, the campaign aims to strengthen the brand’s leadership in the confectionery sector.
Lotte Choco Pie's vibrant red vans will tour various districts, towns, and villages for three months, bringing the popular snack to rural consumers. The campaign features interactive activities at schools and local spots, including dance, games, quizzes, and a Choco Pie-shaped mascot to engage both children and adults.
Recognizing the opportunity to connect deeply with these consumers, Lotte India leverages its understanding of consumer preferences. The 'Love & Lotte' campaign, launched nationally in October 2023, celebrates everyday moments with Lotte’s Choco Pie. After an initial phase of joyful TV commercials, the second phase focuses on making Lotte Choco Pie a favorite among rural consumers.
27-07-2024
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