Institute of Marketing Communications India®

Tata Tea Premium celebrates India's Republic Day with the 'Desh ki Jhanki' campaign.

Tata Tea Premium – Desh Ki Chai, Tata Tea's flagship brand, launched its 'Desh ki Jhanki' initiative to celebrate Republic Day.

In unison with the brand's hyper-local approach, the newest campaign lets users enjoy an immersive experience through a 360-degree view of 3D Jhankis (tableaus) and an impactful narrative that brings alive historical moments and events from the states of India.

Consumers can view the Jhankis of select states like Delhi, UP, Haryana, Bihar, Punjab, Odisha, West Bengal, and Maharashtra on a specially created microsite:

A unique audio-visual experience allows everyone to get a mesmerizing experience and enjoy the Republic Day parade at their homes comfortably.

The 3D Virtual, mesmerizing experience of Jhanki in different states is not just a campaign; it's a moment of pride that the company wants to celebrate with every Indian.


Telephone: +91 9650304949.

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