Institute of Marketing Communications India®

Post Covid skincare brand Medimix appeals for better skin care


With the new campaign and its tagline 'Ab har situation ke liye skin fit bane’, Medimix Known for its Ayurveda benefits, the brand is representing itself as a skin protective product. The campaign has been conjured up by Leo Burnett.

Company came up front with the campaign as current restrictions from lockdown are being pulled off and people will now be out after 4 months of isolation and will be subjected to dirt,dust and pollution. They need to take extra good care of their skin. Cholayil Pvt. Ltd.  Owned by Medimix are directing customers and consumers for #Skinfit

Managing Director, Cholayil said, “Our range of Ayurvedic products has stood the test of time as one of the country’s trusted Ayurvedic personal care brand. We believe this is the best time to seek protection from nature when people are ready to go outside to lead the new normal life. The soap featured in the film is made of nature’s 18 finest herbs that give superior skin benefits not just protection but making your skin glowing and blemish free. The campaign was conceptualized to reinforce the idea of keeping your skin safe & fit not just indoors but also outdoors when it will be exposed to germs, dust and pollution.”

Ashish Ohlyan’s, Head of Marketing, Cholayil Pvt. Ltd. said that” We just don’t need to prepare ourselves but our skin also as it is the first line of defence against the outside world.”

 The campaign captures the needs of the consumer. What problems people are witnessing right now and how 18 herbs soap that is enriched with the goodness of Ayurveda helps skin stay protected as well as keeps the skin glowing.


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