Institute of Marketing Communications India®

Integral Ad Science joins hands with Google Ads Data Hub

 

The very first Integral Ad Science verification company to begin partnership with Google Ads Data Hub (ADH).This bonding will increase the advertisers’ viewability, removes ads frauds, and ensures brand safety measurements for YouTube.

Prema Sampath, senior product manager, Google, said, “Marketers have made clear that they see a future where we are delivering consumer insights and media measurement that are both actionable and privacy-centric. We’re pleased to have IAS measurement solutions available to advertisers in Ads Data Hub in support of our continued effort and commitment to offering third-party measurement on YouTube."

How IAS works? IAS does not collect or use any private audience data for delivering its verification services .Now it will be one of its kind for setting  new data privacy best practices. The role of Google ADH is to help advertises have information how advertisement is being shown with minimum data use of consumers, along with privacy measures.

“Marketers are now even better equipped to provide quality advertising experiences for YouTube audiences while maintaining a high degree of data privacy.” Said Lisa Utzschneider, CEO, IAS

This integration helps event level data from ad-campaign and thus guides marketers to unlock insights and improve advertising efficiency .That way business can have data and design optimum level of campaigns.


Posted by Placement Manager IMCI


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