As Tamil Nadu celebrated Puthandu, Tata Tea Chakra Gold CARE marked the occasion with a unique campaign blending culture and innovation. The brand launched Pudhu Aarambam in Chennai, featuring a print ad with a Kani Thali, a traditional ceremonial platter symbolizing prosperity. At its center was a mirror, representing self-reflection and hope. By scanning a QR code, readers could activate webAR to reveal personalized Puthandu greetings in Tamil.
Chakra Gold CARE combines five natural ingredients—Adhimadhuram, Elaichi, Ginger, Tulsi, and Brahmi—reflecting Tamil wellness traditions. This Puthandu, the brand invited families to reconnect over a cup of tea, celebrating care, wellness, and the Tamil way of life.
18-04-2025
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