Indian fast bowling sensation and global cricket star Jasprit Bumrah has taken his association with travel gear brand uppercase to the next level—not just as a brand ambassador, but now as an investor. This move reflects a deepening of his commitment to the stylish and sustainable travel brand he's long been connected with.
To mark this exciting development, uppercase has rolled out the first in a series of quirky social media films on platforms like Instagram and Twitter. The debut video shows Bumrah in an amusing and uncharacteristic moment of forgetfulness, sparking intrigue online and prompting fans to ask:“Kya batana bhool gaya?”
Bumrah’s new role as both the face and stakeholder in uppercase reinforces the authenticity of the partnership and signals his trust in the brand’s vision of delivering fashionable, functional, and eco-conscious travel products.
With its bold fusion of style, humor, and practicality, uppercase continues to shake up the travel gear scene—now powered by the backing of one of India’s most respected athletes.
The playful storytelling is just beginning. Stay tuned—Bumrah’s journey with uppercase promises plenty of fun ahead.
18-04-2025
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