Institute of Marketing Communications India®

LenDenClub appoints Hardik Pandya to launch a new campaign.

LenDenClub, India's leading Peer-to-Peer lending platform, signed up with Hardik Pandya as a new brand ambassador to launch its new campaign named 'Invest like Hardik', emphasising new-age investors to invest in P2P lending as it is hassle-free and delivers high returns compared to orthodox asset classes.

Hardik Pandya, the protagonist of the campaign, engages the audience with amusing banter highlighting the benefits of investing in Peer-to-Peer lending while accentuating the industry-best product offerings of LenDenClub.

The film shows Hardik's various attributes that directly correlate with his preferences, like his desired tattoos, retaining a healthy lifestyle while partying, maintaining discipline at all times, and improvising in the middle of the pitch. With his uncommon choices, he consistently enjoys an edge above the rest. The all-rounder will depict LenDenClub's core values of trust, knowledge, & authenticity.

Leveraging Hardik Pandya's affiliation with Indian cricket, the brand intends to entice individuals from all genres, like users having an affinity towards investing in various financial instruments, novice investors, salaried individuals, entrepreneurs and investors. Also, LenDenClub aims to encash the mass appeal of Hardik among cricket enthusiasts.


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