Institute of Marketing Communications India®

AJIO presents Sneakerhood 2.0 campaign conceptualized by Phantom Ideas.

AJIO launched the Sneakerhood 2.0 campaign to promote its sneaker store or sneaker universe, a store-curated store for Sneakerheads or Sneaker enthusiasts. 

From its inception, the campaign film's intent is inclusivity, ranging from the classics to the latest drops, from top charts to insights, AJIO has got something for everyone. 

The campaign intends to build a diverse, sustainable community of sneakerheads in India as it resonates with their love for sneakers. The film is set against a pop-art aesthetic, bringing forth the unapologetic commitment and emotional eccentricities of true sneaker enthusiasts, all in tune with a fun, foot-tapping track. With super-relatable characters, in-trend sneakers and a few smile-inducing moments, the film appeared as one of the most fun-filled ad films of the last year. A unique parade, super cool dance actions, a moment of shock when a stunning pair of sneakers get stepped on, all concluding in the purposeful message: 'for the love of sneakers'.


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