Institute of Marketing Communications India®

What’s new with WhatsApp?


WhatsApp is Reliable messaging app ,it enables cross-platform messaging and Voice over IP service owned by Facebook, Inc. On February 19, 2014 Facebook, Inc. announced it was acquiring WhatsApp.

Multi-device support, advanced search mode, expiring messages, search on the web, share chat support etc. the new features WhatsApp unveiled recently. Along with all these features recently unveiled animated stickers for all its users.

Multi-device support will allow you to use WhatsApp on four devices simultaneously using a single account. WhatsApp is also working on making the chat history sync along with the multi-device support. Expiring Messages is yet another feature whatsapp is accommodating. According to that users automatically delete messages after seven days if you turn on the settings,you can make your message last either for an hour or a week.

Rolling out the feature “Search the web” . As we know the amount of fake news that happened  to just land in our whatsapp messages.Now a feature is yet to launch in India, this feature will let us know of message that has been forwarded way to many times.Earlier this year  limits on how many times they can be sent at once was set.

Advanced Search Mode would allow users to search for pictures, videos, files, documents, and others on the search bar. These modifications and new adaptations will allow user friendly ambience for the users. With over 400 million users, India is among the biggest markets for WhatsApp.


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