Institute of Marketing Communications India®

Dentsu launches Total Commerce, a complete solution for e-Commerce success

The world is witnessing a recent boom in the e-commerce industry specially after the pandemic.


Even in India, the e-commerce sector will reach US$99 billion by 2024 from US$30 billion in 2019, expanding at a 27% CAGR. The Indian e-commerce sector is ranked 9th in cross-border growth in the world, according to Payoneer report.


This has proved to be a very fertile time for dentsu international, one of the topmost global agencies to launch dentsu Total Commerce.


dentsu Total Commerce has been established to bring the capabilities of Commerce, Performance, Retail design, last-mile, and experience design under one umbrella of dentsu international. As a result, the Indian e-commerce players will be largely benefitted from the expertise of the renowned agency.


As the e-commerce industry in India is in its flourishing stage, the integrated services provided by Total Commerce will empower merchants to have a better hold on the online marketplace. Not only this, we foresee many other agencies opening up with their core expertise in the online commerce domain.


Anand Bhadkamkar, CEO India, dentsu stated, “We have always been focused on the changing market scenario and have built capabilities ahead of the market. In line with this, we had built capabilities in Commerce, Performance, Retail design, last-mile, and experience design. All these capabilities are now being brought together under one umbrella of dentsu Commerce. In these testing times, we are certain that the capabilities of building on D2C offerings will enable our clients to stay ahead of the market and harness the power of the digitally comfortable consumer.”


Offering high-class tech-enabled commerce solutions to startups, brands and enterprises will see the further growth of this industry with dentsu being the backbone of their seamless planning, branding, and digital enablement.


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