Havas Media, an established agency and a part of the Havas Group established in over 140 countries will now handle the offline media communications for Hamdard Laboratories’ food division. This will be led by Uday Mohan, the President of North and West India, Havas Media at their Gurgaon office.
The products of Hamdard in its food division are the beverage brand RoohAfza, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value-added innovative food products.
Hamdard Laboratories India (Foods Division), CEO, Hamid Ahmed said, “We aim to become a truly home-friendly food & beverage brand with a core purpose of offering health through foods. We are confident of Havas Media's capabilities and strongly believe in their Meaningful Brands philosophy, making them the right partner for us. We look forward to this partnership”
“Hamdard is a legacy brand, a trusted household name with a presence of over 100 years, offering natural and healthy products. With health and immunity taking center stage in our lives, herbal and ayurvedic food products and supplements are becoming the preferred choice of consumers. Our Meaningful Brands’ philosophy resonates well with a brand like Hamdard and we are glad to be appointed as their media partner. We look forward to our association in driving the brand’s meaningful journey,” said Havas Media Group India, CEO, Mohit Joshi about the new partnership.
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