Institute of Marketing Communications India®

Lotus Herbals Expands Product Portfolio in Association with the Women's Premier League

Lotus Herbals, the principal sponsor for Mumbai Indians women's cricket team, has launched a new digital video campaign focusing on sun protection. The campaign features cricketers Harmanpreet Kaur, Yastika Bhatia, and Natalie Sciver and will be shown on social media and OTT platforms. The campaign showcases the benefits of the Lotus Herbals Safe Sun Sports Daily-Defence UV Block Sunscreen SPF 50+, which is the official sunscreen of the team. The sunscreen offers broad-spectrum protection from UVA/UVB rays in a non-toxic and preservative-free formula that is perfect for sports enthusiasts. The campaign is designed to appeal to a younger audience and has a sporty, stylish, colourful look and feel.

The DVC addresses the fear factor that women experience when stepping out in the harsh sun. It features the cricketers sitting on the field, worried about playing in the sun and being tempted to delay practice until the evening. Their captain, Harmanpreet Kaur, offers a solution to their problem and assures them that the Safe Sun Sports Sunscreen Spf 50 is the perfect remedy to beat sunburn and other sun-induced skin damage. The players bond and gear up to practice in the scorching sun, with the message that women can step out without worrying about sun-related skin damage with the right sunscreen.

The Lotus Herbals WPLDVC will be available on leading OTT, digital, and social media platforms and promoted through various branding opportunities across stadiums to create maximum visibility, reach, and engagement.


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