Institute of Marketing Communications India®

Wrogn and Virat Kohli Foundation collaborate with Karan Johar and Badshah for the new Capsule Collection

Wrogn, a men's apparel brand co-founded by Virat Kohli, has launched a limited-edition capsule collection in collaboration with the Virat Kohli Foundation. This groundbreaking partnership unites three of India's most prominent figures from various fields - Virat Kohli from sports, Karan Johar from Bollywood, and Badshah from the music industry.

The unique initiative blends fashion and philanthropy to support sports and animal welfare through the Virat Kohli Foundation. The proceeds from the sale of this collection will be donated towards the foundation's supported causes. The merchandise, designed by KJo and Badshah, includes a range of gender-neutral, trendy designs inspired by their signature styles and the foundation's work. It comprises t-shirts, hoodies, and denim jackets, with prices starting at Rs 1799.

The collection is available at Wrogn's exclusive brand stores, Shoppers Stop, and Pantaloons in 20 cities across India and online at Myntra and Wrogn. The collaboration is not just a fashion statement but a commitment to positively impacting society. The partnership aims to leverage collective resources, expertise, and influence to drive meaningful change for a better future for all.


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