Institute of Marketing Communications India®

Louis Philippe, India’s premium brand for menswear launched #ThanksDad campaign for the upcoming Father’s Day

As International Father’s Day is approaching this weekend on 20th June, Sunday, many retails brands have taken the digital route to come up with creative campaigns on this occasion.

One of the finest luxury menswear brands in India, Louis Philippe has created a heartwarming and powerful campaign, #ThanksDad to commemorate the special day. This campaign features young professionals who have been raised right since childhood by their dads. Now the campaign shows the role-reversal where children take care of their dad’s wellbeing.

The 60-seconds #ThanksDad video ad strikes an emotional chord with the audience and shows how wonderful is the bond between fathers and their children. It resonates gratitude of children for their dads, the everlasting memories they share and how working children are taking care of their fathers in the current times, even if they’re physically far away.

In a press release by the Aditya Birla Fashion and Retail’s brand Loius Philippe, Farida Kaliyadan, COO of Louis Philippe said, “Every Father is an unsung hero and is an inspiration for every child. This Father’s Day, Louis Philippe celebrates and encourages all daughters and sons to ponder over the need to say Thank You open-heartedly to their father. We aim to kickstart the conversation over how important it is to not just thank but also give back to our fathers. And when it comes to giving back, no material gift can lighten up a father’s heart like words of acknowledgment and a promise of continued love to him. There can’t be any more crucial times to extend our utmost attention and emotional support to the man who ensured the best of everything in life for us. Thus with #ThanksDad, Louis Philippe encourages the young generation to recognize their lifelong efforts and commit for their wellbeing especially at such uncertain times as these.”


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