Institute of Marketing Communications India®

Sandpiper Unveils Middle East Operations In Dubai

Sandpiper Group, an Asia-based consultancy, has recruited Bahjat Homsi from Edelman to lead its Middle East expansion. Establishing a Dubai office, Sandpiper aims to bolster its presence in the region. Homsi, appointed as General Manager, brings over 20 years of experience in Middle Eastern communications and stakeholder engagement. Joining him is Unice Liu as Associate Director, known for her expertise in multi-market communication strategies across Asia-Pacific and Greater China.

Homsi's background includes roles at APCO and as a director at Edelman Dubai, where he managed significant projects like the Emirates Mars Mission. Liu has managed communication strategies for various sectors, focusing on aiding multinationals navigating China's complex media landscape.

The Dubai office responds to increasing trade ties between the Middle East and Asia, particularly with China, prompting demand for specialized services such as ESG communications and international media. Homsi and Liu highlight the UAE's potential for organizations seeking adept communications consultancy. Sandpiper's Dubai expansion complements its presence across Greater China, Southeast Asia, and Australasia.


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