Institute of Marketing Communications India®

Zivame presents a new brand campaign, #WearYourConfidence.

Zivame, India’s market-leading intimate wear brand, reportedly launched its new campaign, #WearYourConfidence, motivating women to seize the day confidently. The campaign is based on the premise that confidence is needed daily in every aspect of our lives. And the correct intimate wear designed for your body empowers you to take on any day confidently.

The film showcases women across different life stages and diverse situations, confidently seizing the day with the correct intimate wear by their side. From an adolescent girl taking on a hectic school day with the proper support to a mature woman accepting new fitness challenges confidently with the right fit, from a novice mother handling a challenging new life stage without compromising on comfort, to a bunch of young ladies enjoying carefree moments of joy, the campaign highlights that the proper fit inside makes one confident on the outside. The campaign celebrates inclusivity and emphasises that everyone needs a dose of confidence to power through the hurdles of everyday life.


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