Institute of Marketing Communications India®

Bausch + Lomb launches 'BeASuperstar' campaign.

Kinnect, a unit of the FCB Group India, India's leading creative, data, and digital media agency, presented a digital campaign for Bausch + Lomb. 

The campaign, 'BeASuperstar,' aims to highlight the advantages of lightheartedly switching to contact lenses while telling a market-specific story. The storyline of the campaign resonates with our audience of the whole nation. People across India are fans of the grandness of the big screen, but in the Southern region of India, fandom grows to the levels of reverence. Fans look up to their favourite actors, and many aspire to be like them.  

Hence, the story's premise was set in a larger-than-life world of iconic actors. It was the story of a regular Joe, bespectacled, unassuming, easily-lost-in-a-crowd man, daydreaming about becoming like his favourite Superstar.  


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