Institute of Marketing Communications India®

AU Small Finance Bank’s latest campaign #BadlaavHumseHai promotes digital- friendly banking

AU Small Finance Bank launches its first-ever series of campaigns to highlight the digital-friendly banking system. #BadlaavHumseHai has been conceptualized by the agency Design Sutra and targets people from Tier I and Tier II cities within the country.

The campaign speaks about specific features of AU such as monthly interests and anywhere banking. It features the Bollywood actors and brand ambassadors of AU, Kiara Advani and Aamir Khan. According to the guidelines of RBI, AU will be recognized as a universal bank by next year. So the bank is all set to target its prospective customers across the nation to make them aware of the shift from traditional to the digital banking system which could bring about a transformation.

#BadlaavHumseHai is a 360-degree integrated marketing communications campaign launched to increase the brand awareness of AU Small Finance Bank.

Uttam Tibrewal, ED, AU Small Finance Bank said, “Mr. Khan’s name is synonymous with challenging the status quo through the projects and films he associates with. Talking about Kiara Advani, I would like to say that she has become one of the most popular Indian film actors and a youth icon. Her professional choices and recent repertoire of work finds perfect resonance with AU’s journey so far.”


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