Institute of Marketing Communications India®

Insurtech Firm Appoints CCGroup For Integrated Marketing

Insurance technology firm HDI Embedded has enlisted CCGroup as its PR and integrated marketing agency for its European expansion. Owned by insurance group HDI International, a part of Talanx, HDI Embedded aims to enhance brand awareness and lead generation for its embedded insurance solutions. These solutions include buying insurance during flight bookings or accessing breakdown recovery through bank accounts. The embedded insurance market, valued at $63.1 billion in 2022, is forecasted to reach $482.8 billion by 2032. CCGroup's strategy focuses on establishing HDI Embedded as a leader in this sector through thought leadership, media, and social media campaigns. HDI Embedded selected CCGroup based on its fintech expertise and presented a strategy aligned with HDI Embedded's objectives for European presence and brand reputation enhancement. Additionally, CCGroup recently rebranded to emphasize its PR-led integrated marketing consultancy role.


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