Institute of Marketing Communications India®

ASICS collaborates with Rohan Bopanna to inspire people for movement

ASICS, the Japanese sports brand, collaborates with brand ambassador Rohan Bopanna for the global campaign, 'Move Your Mind with ASICS,' rooted in its philosophy of "Sound Mind, Sound Body." This initiative highlights the movement's transformative power on holistic well-being, emphasizing its positive impact on mental wellness, regardless of athletic background.

The campaign aims to inspire diverse individuals to embrace movement's uplifting effects for physical and mental wellness. Bopanna's rise to World Rank 1 serves as inspiration for aspiring athletes, showcasing the attainability of goals through dedication and technology.

Renowned for his passion and performance, Bopanna illustrates the role of commitment, technology, and mental fortitude in achieving success. ASICS introduces the French Blue Pack collection with Bopanna, featuring favorites like the Gel-Resolution 9 and Solution Speed FF 3, tailored to individual playing styles with advanced materials and technology in ASICS' tennis collection.


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