Institute of Marketing Communications India®

NIC Honestly Crafted Ice Cream's new store set to delight Delhi

NIC Honestly Crafted Ice Creams, a premium ice cream brand that offers innovative flavours without preservatives, has expanded its presence by launching a new store in Delhi's Lajpat Nagar. It marks the second company-owned store, following the successful launch of its flagship store in Bandra, Mumbai.

The brand's growth strategy is fueled by the increasing demand for premium ice cream experiences and their desire to offer unique flavours to customers across India. The company plans to open 15 new stores in 2023, in addition to its online delivery presence in over 100 Indian cities.

The new store will feature the brand's signature range of flavours, including those inspired by traditional Indian sweets such as pan and Gulab Jamun, and seasonal flavours based on different Indian occasions. The store will offer an inviting and comfortable space for customers to enjoy their treats and take some home. Customers can order online through food delivery platforms like Zomato, Swiggy, BlinkIt, SwiggyInstamart, Zepto, and more for ultimate convenience.

NIC Honestly Crafted Ice Creams' commitment to quality and customer experience is reflected in its expanding footprint and unique flavours. With the launch of their new store in Delhi, more customers can indulge in their premium, preservative-free ice cream experiences.


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