Institute of Marketing Communications India®

Hike in Digital Treachery post Covid Scenes


Companies are doubling their digital advertising amid Covid-19 .  Ranging from fake clicks or false impressions, ads frauds have seen a rise with 45-55 percent in comparison to previous 25-35 percent of Industry rate. Ad frauds are of various types in the digital medium.  “Digital jump-start” is a word that can be used to specify the company's amplified post Covid to endure digital presence.  Vulnerable to ad-fraud, these newbies have no expertise to do the same and therefore are being easy targets for the fraudulent activity.

They are highly risked at potential losing of more than half of their ad spends to ad fraud. Faisal Kawoosa, Founder & Chief Analyst, techARC says that "Digital marketing has graduated to essentials for every type of organization as an outcome of Covid-19 pandemic. It is no longer just an outreach channel but a fully operational business medium.  

The report is developed by the trends of internal data analysis of digital fraud detection. Digital ad fraud is any deliberate activity that blocks the intended audience views from delivering the ad  or in the intended place. Most commonly in the form of bots, or domain spoofing, ad fraud burgeon by pumping out money from advertising transactions. Frauds hinge on the country and the device. Ad fraud is a stumbling block that is not going away any time soon.Dhiraj Gupta, Chief Technology Officer and Co-Founder, mFilterIt.  Said "Advertisers need to use the right tools which are designed for Performance Marketing rather than using the traditional age-old tools meant for impressions and brand campaigns,"


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