Institute of Marketing Communications India®

Here comes Apple’s Online Stores in India

 

The iPhone makers are currently indulged in providing their products to their demanding customers through the 3rd party vendors. Apple has surpassed the $2 trillion mark in its market value. According to reports, Apple Inc is now all set to open an online store in India next month.  The online store will be in operations at the festive season in India which targets Diwali.

Apple currently offers its products in India through stores owned by franchise partners. It also makes a bridge between the customers and brand through online platforms including Amazon.com Inc. and Walmart Inc.-owned Flipkart Online Retails Services Pvt.Benefits will follow the launch of the online store as it will help the company control branding much better, which is indeed really important in today’s competitive scenario. It will also help in captivating customer loyalty and equalizing with competitors in the market.

China’s OnePlus and South Korea’s Samsung Electronics Co. have high risk of customer migration through this new online store launch of Apple Inc. The California based company is also in the move to unveil the new products :  iPhone SE and the iPhone 11, with its manufacturing group partners Foxconn Technology Group and Wistron Corp. Apple dominated India’s premium smartphone segment. The newly launched  iPhone 11 and the iPhone XR together comprised 28% of high-end shipments. The demand for pricier iPhones has grown in the past few years in the Indian market, which is a contrast to a couple of years ago, when people opted for cheaper models.    


Posted by Placement Manager IMCI


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