Institute of Marketing Communications India®

"Rethink" your wardrobes with M & S

Fashion is all about the confidence of trying something new and different for which you may also need a guide or advice. Grey London and Delhi has launched a "Rethink" campaign for Marks and Spencer which involves a new way of looking at your wardrobeand invites you to consider or access your present style by taking inspiration from its collection. The campaign is a series of video adverts aimed to mimic the 'street style' of fashion photography, which encourage people to be more daring with fashion choices and to explore new sides of your personality.


Marks and Spencer will have stylists in the stores who will show the customers how they can wear their products for different locations and different occasions. They focus on showcasing the versatility of their products and how the customers can use them to achieve the kind of style they want for any of the occasions . More than just picking up a formal dress from the store, but about how you can wear the dress. It is basically the next evolution for Marks & Spencer in India to deepen the connection to the local consumer.


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