Institute of Marketing Communications India

(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)

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Zee Music Company Honoured with YouTube’s Red Diamond Play Button for 100M Subscribers

Zee Music Company Honoured with YouTube’s Red Diamond Play Button for 100M Subscribers

Zee Music Company has crossed 100 million YouTube subscribers, earning the prestigious Red Diamond Play Button and cementing its status as a global music powerhouse. Launched just over a decade ago, the label has carved out a significant presence with its culturally rich and diverse catalogue spanning multiple Indian languages.

Known for chart-toppers like Kala ChashmaTeri Mitti, and Uyi Amma, Zee Music has consistently delivered viral hits that dominate digital platforms. Its rapid rise reflects a deep connection with regional and national audiences, driven by creativity and a strong digital strategy.

With a growing presence across streaming platforms, Zee Music Company continues to shape Indian music’s future. This milestone not only celebrates its past success but also reinforces its influence in shaping India’s modern soundscape.


11-06-2025

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: