Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
VIDA, powered by Hero MotoCorp, has launched a witty new campaign for its upcoming electric scooter, the VIDA VX2. Featuring Anil and Ranbir Kapoor, the campaign sparks a generational clash between classic scooters and the electric future.
Set in a familiar family setting, Anil promotes traditional scooters while Ranbir champions the innovative VX2. Their chemistry turns the generational debate into an engaging story about evolving mobility choices.
Created by Creativeland Asia, the teaser is the first of three leading up to the official launch on July 1, 2025.
With clever storytelling, cultural relevance, and star power, the campaign signals a bold new phase in Hero MotoCorp’s electric journey — positioning the VIDA VX2 as a symbol of modern change.
11-06-2025
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