Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
The Indian Influencer Governing Council (IIGC) has introduced a Code of Standards for Brands to promote ethical, transparent, and responsible influencer marketing. It mandates clear disclosure of paid partnerships, gifted products, and affiliate links, while discouraging misleading or scripted content.
The Code emphasizes authenticity, data privacy, and responsible use of virtual influencers—banning deceptive CGI and deepfakes. For regulated sectors, it requires all scientific claims to be certified by authorities.
To reduce disputes, the Code offers standard contract templates and best practices, tackling the widespread issue of informal agreements. Supporting this framework is the IIGC Taskforce, which aids brands via real-time sentiment tracking, crisis support, and mediation services.
Developed in consultation with brands, creators, and legal experts, the Code aims to build a safer, more trustworthy digital influencer ecosystem in India.
11-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: