Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
MiQ has launched MiQ Sigma, an AI-powered advertising platform that unifies the entire programmatic ecosystem. It integrates over 300 data sources and 700 trillion consumer signals from TV, web, and retail to enhance digital ad planning and targeting across India’s diverse market. MiQ Sigma connects multiple DSPs and SSPs in one platform, enabling smarter reach and better campaign performance.
Designed for India’s mobile-first audience and fragmented media landscape, it delivers fast insights and regional targeting. Global trials show a 132% boost in conversions and 57% lower costs per action.
Key features include Sigma Intelligence for deep consumer insights, a Trading Agent using leading AI models for easy campaign management via natural language, and Gen AI Personas that create custom audience profiles instantly.
With integrations across top platforms like The Trade Desk and Google DV360, MiQ Sigma sets a new standard for programmatic advertising in India.
05-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: