Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
This Father’s Day, MediBuddy launches #JustDadThings, a heartfelt campaign highlighting the quiet sacrifices dads make while often neglecting their own health. Set in an intricately crafted miniature world using AI-assisted visuals, the film captures the everyday devotion of fathers—like school pickups or missed doctor visits—done out of routine and love.
The campaign urges families to prioritize their father’s health, serving as a gentle reminder that caring for him is a powerful way to give back. In a society where men, especially fathers, often delay check-ups and avoid preventive care, MediBuddy’s message resonates deeply.
By blending emotion, creativity, and technology, #JustDadThings shifts the focus from silent strength to active care—making a strong case for regular health checks as an act of love.
11-06-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: