Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
IPL Season 18 recorded a 10.5% rise in ad volumes over IPL 17, with the final match alone seeing a 131% spike, as per TAM Sports. Average ad volume per channel per match rose by 0.5%. Advertisers increased by 30% and brands by 29%, though categories remained steady.
F&B led the top sectors (36%), followed by Services (23%) and Auto (9%). Mouth Fresheners, Biscuits, and Aerated Drinks dominated among categories, while Parle Biscuits topped in advertising share (8%).
Vimal Elaichi led as the top brand in IPL 18; Dream11.com and Vimal appeared in both IPL 17 and 18’s top five. Ad durations under 10 seconds were most popular this season.
Over 25 new categories emerged, while 25+ from IPL 17 were absent. A total of 186 brands advertised across regional and Hindi-English sports channels.
11-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: